5 Ways to Humanize Your Instagram Business Account

That approach is certainly understandable considering Instagram is the most visual social network.

However, it’s also important that your communication style reflects your brand’s personality. The moment people read your copy, they should know who you are. You want your followers to embrace and approach your Instagram in the same way they would if someone were inviting them into their office or home. Give them a glimpse of who you are and what’s hiding below the organized appearance most people see on the surface.

If you do that, your followers will get to know your brand on a human level that they can relate to. If they feel like they know you, they’ll gladly repost, share, and interact with your brand through their comments and likes.[...]