5 Ways to Humanize Your Instagram Business Account

/ / Website Design & Internet Marketing

Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience? In this article, you’ll discover five tips to ensure your Instagram account stands out. When developing an Instagram business profile, most companies focus on the visual aspects of their brand.[…]

Natasa Djukanovic, “5 Ways to Humanize Your Instagram Business Account”, https://www.socialmediaexaminer.com/5-ways-to-humanize-instagram-business-account/, Social Media Examiner, 10/08/19. Click here to view original web page.

That approach is certainly understandable considering Instagram is the most visual social network.

However, it’s also important that your communication style reflects your brand’s personality. The moment people read your copy, they should know who you are. You want your followers to embrace and approach your Instagram in the same way they would if someone were inviting them into their office or home. Give them a glimpse of who you are and what’s hiding below the organized appearance most people see on the surface.

If you do that, your followers will get to know your brand on a human level that they can relate to. If they feel like they know you, they’ll gladly repost, share, and interact with your brand through their comments and likes.[...]

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