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How to Make a Video: a Step-by-Step Guide

/ / Website Design & Internet Marketing
How to Make a Video: a Step-by-Step Guide

In 2019, video marketing is being used more than ever. A whopping 87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting if your company has never done it before. Why are we so afraid of doing video? Most of us get ;paralyzed by the “no time, too hard” fallacy. We convince ourselves that we need fancy camera equipment and editing software to make video work.[…]

Kristen Craft, “How to Make a Video: a Step-by-Step Guide”, https://blog.hubspot.com/marketing/how-to-make-a-video-ht, Hubspot, 10/08/19. Click here to view original web page.

And that there's no way that's happening with our current budget.

We're also trying to juggle many other marketing activities. Video just seems like a luxury we can't afford. But creating a video doesn't have to be hard or time-consuming. If done right, videos can be made quickly and easily. All while supercharging your engagement and click-through rates.

Videos are easy to digest. They let you inject personality into your message. When it’s genuine, a video can make people smile and laugh. This makes them more likely to share your message with their friends.[...]

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