In 2019, video marketing is being used more than ever. A whopping 87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting if your company has never done it before. Why are we so afraid of doing video? Most of us get ;paralyzed by the “no time, too hard” fallacy. We convince ourselves that we need fancy camera equipment and editing software to make video work.[…]
We're also trying to juggle many other marketing activities. Video just seems like a luxury we can't afford. But creating a video doesn't have to be hard or time-consuming. If done right, videos can be made quickly and easily. All while supercharging your engagement and click-through rates.
Videos are easy to digest. They let you inject personality into your message. When it’s genuine, a video can make people smile and laugh. This makes them more likely to share your message with their friends.[...]
Read more +20 April 2021 in Website Design & Internet Marketing
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