Launching a small business calls for hundreds of decisions and tasks, including securing the funds, finding the right employees, and making your business heard of. The latter is often overlooked and left as the last thing to do with the money left over from the seemingly bigger obligations.
However, making your business more visible and reaching a wider customer base is the most important thing you have to do, to secure future profit and stability.
The marketing budget is a crucial factor in your overall strategy and it’s different for every business, depending on the targeted audience and the marketing goal.[…]