Small business owners constantly have to be on top of their game when it comes to marketing and advertising. Without marketing, it’s tough to bring the amount of business that is needed to remain profitable in the long run. As the digital marketing world changes rapidly, keeping up with social media can be challenging.[…] Tulip

Email has been around longer than social media, and it will be around long after some other technology has replaced social media. Email is even older than the internet itself. If you are interested in increasing your small business revenues, you are much better off investing in email than you are investing in social media.

It doesn’t matter how great your product is, if no one has heard about it. That’s why it is so important to find ways to reach potential buyers. Nowadays, there is an abundance of channels with which to promote your services. The bigger the funds, the easier it is to implement a successful marketing strategy,

Social media marketing is a form of internet marketing that relies on the process of gaining traffic or attention through social media platforms like Facebook, Instagram and Twitter. By utilizing these platforms to connect with potential customers, you can build your brand and increase sales. Rilee Viggers, “How To Use Social Media Marketing For Your

Search engine optimization (SEO) is a complex discipline, but you don’t have to be an SEO guru to help improve your website’s visibility in search engine results. With a little effort and adherence to some best practices, you can help ensure your website gets found online by people looking for the types of products and

Recent Data Suggests That Businesses Aren’t Doing Enough to Proactively Protect and Build Their Online Reputation. Small Businesses Need to Take Active Steps to Promote Their Own Brand Online, Including Regularly Monitoring Their Online Reputation, Responding to Reviews, and Promoting Their Own Brand Online. MTS Staff Writer, “New Research Shows Businesses Aren’t Proactive Enough When

Does your small business have a digital marketing budget? In this new article, we explain why your business needs one and how you can build an effective marketing budget that works for you. Let’s get started. Building A Digital Marketing Budget: What You Need To Know. Dexter Roona, “Your Digital Marketing Budget: What You Must

Facebook doesn’t care about your small business. Influencers are a bad bet for most marketing plans. Google has sprouted digital eyes and ears. And, it turns out you can just pay Google to have people call you. This year has brought seismic change to internet marketing. […] Kellen Kautzman, “Tips on internet marketing”, https://businesspress.vegas/columns/experts-corner/tips-on-internet-marketing-20931/, Las

The customer life cycle of a product or service is a delicate process to manage. You need to find the right customers, convince them to make a purchase and keep their interest so they continue to come back. But how do people find out about your business? Jim Granat, “What Is Content Marketing, And How

According to Omnicore , better content can increase your online traffic by 2000%. An impressive statistic, and one that certainly solidifies the idea that content most definitely is King – but what’s considered ‘good’ content, and how does one create it? Creating a digital marketing strategy for your business […] Poppy Mortiboys-Harrison, “Digital marketing strategies: