Even with little money and a bit of effort, you can market your services effectively.
Give out freebies.
Although giving out free stuff at trade fairs may seem a little counterintuitive if you want to increase profits, it works. It attracts people who otherwise wouldn’t be so keen to visit your stand to interact with you, if only for a moment. It doesn’t mean that from this point they’ll become loyal customers – there’s still much to be done. Still, it does provide you with an opportunity to present your product. The eventual decision belongs to the customer, but if you are offering a top-notch product, this should be enough.
With online contests, you don’t need to spend money on cars or yachts. A yacht would be nice, but you don’t need to go this far with the prizes. A backpack, a t-shirt or a pen drive is absolutely enough. You can be extra cheeky and order the products, especially clothes with the logo of your company. The winner will then become a real-life ad.[...]