THE FACE OF SOCIAL
Mark Zuckerberg doesn’t know the name of your business. He doesn’t run a charity and he’s got shareholders to think about. Facebook doesn’t owe your business anything and expects you to pay if you want to reach a wider audience. They’ve given humanity one of the greatest websites in history and if Zuckerberg has to spend time testifying in front of congress, then you better believe they are going to profit from their efforts.
Don’t boost posts, it’s a waste of money. If you haven’t already, sign up for a Facebook ad account so you can dive into the dystopian nightmare that is being able to serve ads so specific that people have been able to target their roommate. On the bright side, if you are clever, you can deliver meaningful ads to those who are interested in what you are selling. Unless you are willing to shell out, at a bare minimum, a few hundred dollars a month in Facebook advertising, don’t expect growth from Facebook. [...]