Four On-page SEO Tips for Small Business Owners
Below are some simple ways you can help your website rank better in web searches.
• Include variations of appropriate keywords and phrases relevant to the page’s focus. To help search engines figure out the context and intent of a webpage, make sure your content includes relevant keywords and phrases and variations of them. Consider what words and phrases your prospective customers might use when looking for products or services like yours. Especially focus on long tail keywords, keyword phrases that are more specific and that usually have much less competition than shorter, popular keywords. You can find many resources online that explain how to do keyword research effectively.
• Format content to provide a logical hierarchy of the information on the page. Use headers (H1, H2, H3, H4, H5, H6) to give structure to your writing. Headers break content down into a main topic, sub-topics, and sub-subtopics, and so on. For example, let’s say you run a wholesale greenhouse and are writing content about annual plants. Here’s how you might structure your headers to make it clear what the main topic and varying levels of H2 (Sub-topic) –Geraniums H3 (Sub-sub topic) Regal GeraniumsH3 (Sub-sub topic) –Ivy Geraniums H3 (Sub-sub topic) –Common Garden Geraniums H2 (Sub-topic) –Petunias H3 (Sub-sub topic) –Grandiflora Petunias H3 (Sub-sub topic) –Multi-flora PetuniasH3 (Sub-sub topic) –Supertunia Petunias And so on. [...]