4 Benefits of Using Social Media to Grow Your Small Business

Proper social media marketing tactics result in increased engagement, higher SEO rank and social proof for your website.

Personalized ads can improve your sales and website traffic. Business owners have a wide range of marketing tools at their disposal. After examining numerous studies and data from real companies, it's evident that social media marketing is one of the most effective ways to grow your small business.

According to HootSuite, there are currently 4.39 billion people online, and 3.48 billion people using social media. Both figures increased by 9% from the prior year. This shows that there is an excellent chance you can find and market to your target audience on various social media platforms.

Every niche can benefit from the additional exposure, marketing opportunities and the chance to connect with potential customers. Depending on your industry, your social media experience may differ from others, but these are general benefits that apply to a majority of industries.[...]