Businesses Aren’t Proactive Enough When it Comes to Managing Online Reputation

by admin / Saturday, 05 October 2019 / Published in Website Design & Internet Marketing

Recent Data Suggests That Businesses Aren’t Doing Enough to Proactively Protect and Build Their Online Reputation. Small Businesses Need to Take Active Steps to Promote Their Own Brand Online, Including Regularly Monitoring Their Online Reputation, Responding to Reviews, and Promoting Their Own Brand Online.

MTS Staff Writer, “New Research Shows Businesses Aren’t Proactive Enough When it Comes to Managing Online Reputation”, MarTech Series, 10/02/2019, https://martechseries.com/content/new-research-shows-businesses-arent-proactive-enough-comes-managing-online-reputation/. Click here to view the original web page.

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To stay ahead of potential crises, most small businesses (88%) monitor their online reputation at least quarterly, according to a report by Clutch, the leading B2B ratings and reviews firm.

Monitoring is only one part of an effective online reputation management (ORM) strategy, though. Clutch’s research shows that small businesses should be more proactive by:

Managing reviews
Promoting their brand on social media
Diversifying their communications strategy [...]

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