In 2021, it’s not enough that your business merely has a website. Your website also needs to be designed in a way that appeals to both web users and search engines. Contrary to popular belief, that doesn’t mean your site needs all the fanciest bells and whistles. Rather, it needs to be attractive, functional, well-aligned

As consumers become increasingly desensitized from a crowded and convoluted digital marketing landscape, some experts say it is time to make marketing less digital, more human. When online marketing began, the Internet was touted as “leveling the playing field” for businesses, brands, and entrepreneurs to have equal, unfettered, and direct access to a global audience

Marketers know that attracting the attention of their ideal audience and engaging them long enough to communicate an idea from the business or brand requires a video strategy. Video has a powerful one-two punch that attracts and draws attention. People are more engaged with video than any other form of communication, especially the written word.

In 2019, video marketing is being used more than ever. A whopping 87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting if your company has never done it before. Why are we so afraid of doing video? Most of us get ;paralyzed

Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience? In this article, you’ll discover five tips to ensure your Instagram account stands out. When developing an Instagram business profile, most companies focus on the visual aspects of their brand.[…] Natasa Djukanovic, “5 Ways to Humanize Your Instagram

Even if you don’t have much marketing experience, you understand how critical a presence on Google is to getting your business name out there. It’s the world’s largest search engine, and it’s often the place people go to discover new brands that can solve the problem they’re facing. All of this to say that how

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to look back and see what’s driving traffic to your site and what isn’t. Inbound marketing focuses on attracting the right people to your company. One of the best ways to do this is by creating

Search engine marketing is better than Pay Per Click (PPC) marketing on almost every occasion. However, there are many times when the search engines are not your friend, in which case the SEO vs PPC argument starts to apply. […] Robert Clough, “SEO vs PPC: A Quick Guide to Online Marketing”, http://www.searchengineguide.com/robert-clough/seo-vs-ppc-a-quick-guide-to-online-marke.php, Search Engine Guide,

Backlinks have become increasingly important for search engine optimization. Backlinks are when one website links to a second website. Essentially, they are links on another website that directs towards your website. The number of backlinks indicates to search engines the importance and value of a certain website. […] Danielle Foley, “Why are Backlinks Important for SEO?”,

Businesses that aren’t using social media to connect with customers are missing out on huge growth potential. Social media is one of the most effective ways to nurture your business. Learning about your target audience can help you make informed marketing and analytic decisions […] Thomas Griffin, “4 Benefits of Using Social Media to Grow